THE YRB STORY

Meet your new mate

In an age where AI, digital noise and high-pressure jobs can seem inescapable, we sought a simpler way to kick back with our friends and celebrate real moments.

That’s why we created YRB, channeling the holistic, time-honored social traditions of Yerba Mate to create a beverage that facilitates intentional experiences with loved ones and strangers alike.

YRB is more than just a drink — it's a celebration of diversity, authenticity and the beautiful connections that make our communities feel like home.

It’s the physical manifestation of Paul’s childhood memories drinking Yerba Mate with relatives in Argentina, of Nick moving to New York and sharing Yerba Mate with friends that would soon begin to resemble family, and of every club rat, artist, skater, mover and shaker out there who craves a life of intention.

Whether you’re chilling with your homies on your roof, busting out a new dance move at the club, or just reflecting on how wonderful it is to be present, YRB’s got you covered.

Crack one open, take a delicious sip, and enjoy the here and now.

¡Salud!

With love,